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Top Creative Risk Concerns

Creative teams are the backbone of every organization, transforming ideas into captivating, impactful work. However, the path from concept to completion is littered with potential disasters that can derail even the most meticulously planned projects – such as over 65% of organizations allowing designers to bring personal fonts into commercial projects. These seemingly minor details can quickly snowball into costly setbacks, threatening deadlines and tarnishing brand reputations.

The risk is too...

Freelance Graphic Designer Nikita Prokhorov Helps You Stand Out From The Crowd | Extensis

Freelance designers – so many talents, so many creative outlets through which they showcase remarkable capabilities, so many potential clients waiting in the wings…and so many of those potential clients trying to pigeonhole them.

While not always the “jack-of-all-trades” type, freelance designers often have experience or expertise in more areas than one. For clients, that breadth of knowledge can prove either immensely confusing (those seeking a very specific skillset for a very specific proble...

Creative Risk In Team Projects And What To Do About It | Extensis

Ah, team projects. What could possibly go wrong when attempting to balance deadlines and deliverables with diverse stakeholders and competing priorities? A whole lot, it turns out – especially for creative teams. That’s because creatives work with a huge variety of fonts and other creative assets every single day. And fonts in particular are loaded with liabilities that we here at Extensis not-so-affectionally call, “creative risk.”

So what does this mean, and why does it matter? And maybe more...

Prevent Asset Licensing Problems In Creative Operations With Creative Intelligence | Extensis

While 2024 is off to a great start, we can’t help but reflect upon the banner year Extensis just enjoyed. That’s right, in 2023 we were lucky enough to celebrate our 30th anniversary AND launch our new Creative Intelligence Suite, the latter of which helps creative teams manage risk throughout creative operations.

Still, that begs many questions as we look forward to the rest of 2024 – what exactly is “Creative Intelligence?” How does it differ from business intelligence? What’s up with its lin...

We Hit The Gym So Your Projects Run Smoother Start To Finish

We’ve hit a lot of home runs during our almost-three-decades-long tenure in the font management game. But we’ve also struck out a few times, which means we disappointed some fans…and that keeps us up at night. So we hit the research and development (R&D) gym hard to add power to Extensis Connect worth cheering about—check it out!

The Connect desktop app includes the Extensis Font Panel for Adobe Illustrator, InDesign, and Photoshop as part of the auto-activation plug-in, providing convenient, d...

A Brief History Of Creative Assets’ Legal Woes

Working with a variety of assets is obviously a major part of the gig for creatives – but it’s one that is so obvious that it can easily be taken for granted, and lead many to assume that all digital assets being used in a document are allowed to be used, regardless of their licensing or copyright status.

If not corrected in time, this overlooking of assets’ legal status can lead to issues like unlicensed fonts and copyright infringement, and in rare instances, legal cases. Lawsuits involving c...

Three Effective Font Risk Mitigation Strategies For Creative Teams

If you follow popular thought leadership types and/or those making a living as motivational business coaches, you likely hear some variation of, “With risk, comes reward,” “The biggest risk is not taking any risk,” or some other sort of well-intended nonsense.

But just because we’re encouraged to take risks on the daily doesn’t mean we have a proclivity for risk. While the jury has been out for some time regarding the origins of risk aversion and whether or not risk aversion is an evolutionary...

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You can reach me at taylorobertson@gmail.com or on LinkedIn.